Thursday, November 29, 2012

Don't be Afraid to Say Hi


Grindr Lesson #1

On August 14th, 2012 I joined Grindr.
Grindr is an app where gay men can meet other gay men.

Here is one of the lessons I've learned.

Grindr Lesson #7

Repetition is KEY.  

Take for example this guy who first said hi to me in August and come November he is still saying hi EVEN though I never once said hi back to him.

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Repetition is used in advertising as a way to keep a brand or product in the forefront of consumer's minds. Repetition can build brand familiarity, but it can also lead to consumer fatigue, where consumers become so tired of an ad that they tune out or actively avoid the product. Therefore, to be effective, repetition must occur in the right proportion, as too much repetition may be counter-productive as an advertising strategy. (source


We also know that stupidity is doing the same thing over and over again expecting different results that is why you should never be afraid to switch it up a bit.  Take the following for example from this other guy.  As you can see, in the end he switched it up a bit.  



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To see previous Grindr Lesson click HERE